The lending climate with conventional institutions in the current economy certainly does not rule in favor real estate investors or those that are just getting started in real estate investing. More so, the success of your real estate investing business is consistently at the mercy of the lending institution.

As a result of the economic downturn, conventional lending institutions are increasing the criteria for lending, an effective private lending credibility kit is essential to taking control of your future. Private lenders are the lifeline to your real estate success and your portfolio should reflect your trustworthiness, your expertise, and your ability to create a win-win situation for both parties.

Tell Your Story

Write a Bio That Speaks: The bio that you include in a private lending credibility kit should tell a story about you, the highlights of your accomplishments, and be written in a conversational style that will create an instant rapport with the potential private lender. Telling your story allows the prospect to connect with your experiences and builds trustworthiness from the get go.

A bio that takes on the form of a generic resume will not only bore the prospect trying to decipher it, but it will also fail to reach your prospect on a personal level. No matter what the industry, people like to know that they are dealing with a real person and not a robot.

Promote Your Company

Project a Professional Image: The background of your company should represent your expertise in real estate and communicate to the potential private lender that they are dealing with a reputable agency.

This page of your private lending credibility kit should tell the private lender why your company stands out from all the rest. Highlight any professional accomplishments, awards, and/or affiliations associated with the real estate industry as well as a company mission statement and future goals for expansion.

Showcase Investment Properties

Create a Picture Portfolio: Include pictures of any previous investment properties along with a short description of the deal and include any private lender testimonials.

If you are new to real estate investing, showcase properties that interest you along with a brief explanation of how you intend to acquire the properties and how it will benefit private lenders as well as your company.

Free Expertise

Offer Free Information: Provide examples of free expertise that you have previously offered to potential prospects. If possible include any feedback from the prospects that reflects the benefits they gained from tapping into your expertise. This can include tips and advice on working with private lenders.

Checklist

Show Concern for the Private Lender: Place a checklist in your private lending credibility kit which contains the necessary steps that need to be taken to complete the deal. This not only shows the private lender that you understand the process, but it also shows concern for the private lender's time.

Accreditations and Affiliations

Certifications: Highlight any real estate certifications you have received and how it has helped you attain your goals. This can also include any experience with seminars and professional speaking engagements.

Company Affiliations: Include any professional affiliations that your company has earned such as the Better Business Bureau or any Real Estate Association Memberships.

And I invite you to learn more about Private Lending Credibility Kits and get FREE instant access to a 60 minute audio and 20-page eBook titled "Discover the Secrets of How to Fund Your Real Estate Deals with Private Lenders!" by going to http://www.realestatewealthtoday.com/PLS-Vol1-Sales.html

Mike Lautensack is a full-time real estate entrepreneur in Philadelphia, PA and creator of the Private Lending Presentation Kit. This powerful done-for-you kit is loaded with tools and techniques to attract and develop a consistent stream of private investors into your real estate business. To learn more about this kit and receive your FREE Real Estate Wealth Newsletter go to Private Lending Kit.

Article Source: http://EzineArticles.com/?expert=Mike_Lautensack

As a real estate investor, you know how important an effective private lending credibility kit is to the success of your business, especially if you are just starting out. Instead of being at the mercy of conventional lending institutions to approve your loan, a private lending credibility kit will set you up for success in the world of private lending.

Thanks to the power of the Internet, there are several tools you can use to increase the chances of reaching your prospects and getting your credibility kit in front of many potential private lenders.

In addition to creating a website there are several unique ways to get your private lending credibility kit in front of hundreds if not thousands of potential private lenders.

Create Podcasts

One of the hottest forms of advertising for entrepreneurs right now is through the iPod. Just a few years ago podcasts were non-existent and recently the industry exploded with sites like iTunes and Podcast Alley with over 55,000 categories.

Entrepreneurs have starting realizing the power of podcasting to keep their business name in front of many potential clients and the real estate industry is no exception.

Real estate investors can create free podcasts and offer them on high traffic sites such as iTunes and Podcast Alley. Potential clients can download and listen to your real estate expertise on their iPod or iPhone while on the go. Your potential clients will be more likely to remember you and become interested in viewing your private lending credibility kit as well.

If you are pressed for time, there are a growing number of professionals out there who will create the podcast for you.

Broadcast Your Expertise

Create a video that contains credible and interesting information about the real estate industry and include a link to your private lending credibility portfolio in the video description and the video itself.

Post your video on YouTube by creating a YouTube account and from there you can make as many free videos as you would like. Refer to the videos in your private lending credibility kit. With over 75 million visitors on YouTube, you are bound to gain the interest of private lenders who will take you seriously.

Social Networking

Many people think social networking is for teenagers when in reality many entrepreneurs use social networking to provide useful information on their industry and as a tool to network with potential clients.

Social networking sites such as LinkedIn are designed specifically for business professionals and provide a way for you to build credibility with your real estate clients. Although you cannot advertise a product per se, you can certainly lend your expertise and lead your clients to view your private lending credibility portfolio.

Advertise an Entre-Card

You can obtain an "Entre-Card" or online business card from the Entre-Card site for placement on your real estate blog. When visitors to your blog view the Entre-Card they can leave their business card in return. Since your blog reflects your expertise on real estate investing, you can lead your prospect to your private lending credibility kit through the contact information they left on your blog.

I invite you to learn more about Private Lending Credibility Kits and get FREE instant access to a 60 minute audio and 20-page eBook titled "Discover the Secrets of How to Fund Your Real Estate Deals with Private Lenders!" by going to http://www.realestatewealthtoday.com/PLS-Vol1-Sales.html.

Mike Lautensack is a full-time real estate entrepreneur in Philadelphia, PA and creator of the Private Lending Presentation Kit. This powerful done-for-you kit is loaded with tools and techniques to attract and develop a consistent stream of private investors into your real estate business. To learn more about this kit and receive your FREE Real Estate Wealth Newsletter go to Private Lending Kit.

Article Source: http://EzineArticles.com/?expert=Mike_Lautensack