Thursday, September 14, 2006

Real Estate Marketing for Real Estate Investors

Real estate investing is a great way to build wealth world wide. The only problem is everyone wants to be involved in real estate, but most don't know how. They think they will do it when the time is right, which it never is. The time is right now, as right as it ever will be. That being said, many new investors jump into the market without a good game plan and fall out just as quickly as they jumped in. If you are new to real estate and want to look at the most deals (qualified leads, not houses on the MLS) you need a good marketing campaign. There are many ways to generate leads from motivated sellers. You can use direct mail, street signs, flyers, business cards, newspaper advertisements and more. You can target preforeclosures, you can try to buy at the courthouse steps or you can search the MLS with a realtor for run down houses. All of these marketing angles have a chance of leading you to a deal. However, if you want to shoot fish in a barrel you have to think on a much higher level.

To produce your own television commercial can cost tens of thousands of dollars. However, it is one of the best ways to find motivated sellers of real estate that there is. Billboards are another good way to locate motivated sellers too, but they are very expensive. The new real estate investor usually cant afford this king of advertising expense and even if they could they don't have an established system of buying and selling houses. There marketing money could quickly get flushed down the drain if they don't know how to close deals and handle the pitfalls that they will inevitably face when dealing with real estate issues. One thing is for sure when it comes to real estate.....there is no such thing as a smooth closing. Not knowing what to do and when to do it can bankrupt a new real estate investor.

"How can I get into real estate and reduce my risk, maximize my dollar and learn all at the same time" many people ask. There's a couple ways. First, you can spend thousands of dollars on a mentor. The flip side to that is that you never really know what you are getting and even if you find a good one, there's no established marketing plan, no established company, no established game plan, no strong way to find deals and you are at the mercy of that person. A mentor is a good idea though, don't get me wrong. In my opinion, there are better ways to get the best out of your real estate investment opportunity. My recommendation is a franchise. There are a few real estate investment franchises available. Two that come to mind are Homevestors and Flanagan Properties. Both have catchy trademarks and proven, established systems that produce results. Flanagan Properties is based in Central Florida and market with 30 minute infomercials on a regular basis throughout Central Florida. They use the trademarked slogan Lucky Buys Yucky Houses and have a little leprechaun running around throwing cash in the air during the infomercials. They also run regular TV commercials on major networks and have billboards all over as well. Flanagan Properties offers real estate franchise opportunities which are affordable to purchase. A major benefit of owning a real estate franchise such as one offered by Flanagan Properties is that you get 1 on 1 coaching on a regular basis, proven marketing systems, proven referral systems and much more. They are usually able to help find you money to close on deals that take quick cash to close also.
Real estate investing is a great way to build wealth world wide. The only problem is everyone wants to be involved in real estate, but most don't know how. They think they will do it when the time is right, which it never is. The time is right now, as right as it ever will be. That being said, many new investors jump into the market without a good game plan and fall out just as quickly as they jumped in. If you are new to real estate and want to look at the most deals (qualified leads, not houses on the MLS) you need a good marketing campaign. There are many ways to generate leads from motivated sellers. You can use direct mail, street signs, flyers, business cards, newspaper advertisements and more. You can target preforeclosures, you can try to buy at the courthouse steps or you can search the MLS with a realtor for run down houses. All of these marketing angles have a chance of leading you to a deal. However, if you want to shoot fish in a barrel you have to think on a much higher level.

To produce your own television commercial can cost tens of thousands of dollars. However, it is one of the best ways to find motivated sellers of real estate that there is. Billboards are another good way to locate motivated sellers too, but they are very expensive. The new real estate investor usually cant afford this king of advertising expense and even if they could they don't have an established system of buying and selling houses. There marketing money could quickly get flushed down the drain if they don't know how to close deals and handle the pitfalls that they will inevitably face when dealing with real estate issues. One thing is for sure when it comes to real estate.....there is no such thing as a smooth closing. Not knowing what to do and when to do it can bankrupt a new real estate investor.

"How can I get into real estate and reduce my risk, maximize my dollar and learn all at the same time" many people ask. There's a couple ways. First, you can spend thousands of dollars on a mentor. The flip side to that is that you never really know what you are getting and even if you find a good one, there's no established marketing plan, no established company, no established game plan, no strong way to find deals and you are at the mercy of that person. A mentor is a good idea though, don't get me wrong. In my opinion, there are better ways to get the best out of your real estate investment opportunity. My recommendation is a franchise. There are a few real estate investment franchises available. Two that come to mind are Homevestors and Flanagan Properties. Both have catchy trademarks and proven, established systems that produce results. Flanagan Properties is based in Central Florida and market with 30 minute infomercials on a regular basis throughout Central Florida. They use the trademarked slogan Lucky Buys Yucky Houses and have a little leprechaun running around throwing cash in the air during the infomercials. They also run regular TV commercials on major networks and have billboards all over as well. Flanagan Properties offers real estate franchise opportunities which are affordable to purchase. A major benefit of owning a real estate franchise such as one offered by Flanagan Properties is that you get 1 on 1 coaching on a regular basis, proven marketing systems, proven referral systems and much more. They are usually able to help find you money to close on deals that take quick cash to close also.

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